Introduce Ong Ching Yee as Brand Ambassador

Introduce Ong Ching Yee as Brand Ambassador

Asia Pacific Investment Bank Ltd. and Asia Digital Bank Ltd.

Introduce Ong Ching Yee as Brand Ambassador


Kuala Lumpur Asia Pacific Investment Bank Ltd. (LL 11654) (licensed Labuan investment bank) (APIB) and its subsidiary, Asia Digital Bank Ltd. (Labuan Investment Bank) (LL 16434) (licensed Labuan investment bank) (AsiaDB), have officially appointed Ong Ching Yee, a local well-loved and talented news anchor, as the banks Brand Ambassador starting from January 2022.

Mr. Liu Xuming, Chairman of APIB, said that Ms. Ong is an outstanding anchor and show host in the Malaysian news industry and mass communication field. The bank is very honoured that Ms. Ong has become its brand ambassador.

When we first approached her about being our brand ambassador, we were drawn to her confidence and fierce ambition. Her passion for journalism is consistent with our banks vision, which is to spread the knowledge and benefit of digital finance. With her as our brand ambassador, in addition to boosting the companies brand awareness, Ching Yee will also assist us in reaching our goals faster, added Mr. Liu.

Ms. Ong is also honoured to be the banks brand ambassador. As a TV news anchor, she has always been open to new developments.

APIB and AsiaDB are financial institutions established in Labuan International Business and Financial Centre (Labuan IBFC) by Nanjing Zijin Investment Group Co Ltd., a well-known local state-owned enterprise in China, and has been approved by the Labuan Financial Services Authority (Labuan FSA). To be able to become their brand ambassador, it is a great honour for me to continue to bring you the latest and timely investment and digital financial news, information and knowledge as well as to promote the development of cross-border finance and digital finance in Malaysia and China, expressed Ms. Ong.

Ms. Ong is currently a well-known, Chinese-language news anchor. She is recognized for her impeccable news presenting skills in the broadcasting industry which landed her the Best News Presenter award at the Golden Awards in 2017. Moreover, she was also voted as the Top 5 Most Popular Female Artiste at the Golden Awards 2017. Furthermore, she is also the host of several large-scale TV shows and has a lot of experience in cooperating with businesses and brands. Her rich experience and popularity in various fields assured APIB that she is the perfect partner for them, and the bank hopes to work with her to further promote the banks philosophy, vision, products and services. Her brand ambassadorship with APIB and AsiaDB is considered to be a great addition to the banks.